More than just fun
We designed a marketing campaign illustrating the benefits of camp.
We collaborated with the Canadian Camping Association to create a marketing camping based on research, demonstrating the benefits of camp. Along with a website, social media posts and downloadable were created to be used by camps across Canada.
...
Website
The website explained the details of the campaign and how camps could get involved. It included a testimonial, camp, and downloadable section.
Instagram posts
Static sliders as well as animated Instagram posts were available to be freely downloaded by camps and used on their social media platform.
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Facebook banners
Facebook banners were available to be freely downloaded by camps
and used on their social media platform.
Printable's
Posters and buttons were also available to be freely downloaded by camps.